I'm very excited to share today's episode with my guest, Seth Erickson, a branding expert. I wanted to have Seth on, even though the show isn't necessarily entrepreneurial; as you guys have heard me say before, I always feel like this sense of freedom that comes with entrepreneurship and living your dreams really starts with your voice, your mission, your message, and this back and forth.
Seth and I talk about the importance of the willingness to honor your voice, to hold your truth, and to put yourself out there even, especially when life is scary as it can sometimes be. And in my journey, I've found that the more I was willing to put myself out there, the more I was willing to face the possible criticism of the world, regardless of what they believe versus what I believe, the more sure-footed I've become in this experience.
I hope that you'll take from this episode maybe a little hope or even a planting of a seed of an idea that your mission and your story truly do matter. And that storytelling is a beautiful way to convey that to the world!
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⏱ TIMESTAMPS ⏱
00:00 – INTRO
00:48 – Who is Seth Erickson?
06:52 – Why is the brain like a computer, and you can hack humans? What does it mean?
09:36 – How can you better understand what narrative is being spun to you and how to make meaning of that?
13:48 – Neuroscience and storytelling and how those two things parlay?
21:38 – The best way to use a story.
23:01 – Characteristics of a good story.
26:49 – How do you help them become a good storyteller?
30:29 – Is there a way to change the story in your own head based on the understanding that you've had at looking at neuroscience and storytelling?
33:01 – Why is telling a good story essential to dominate a marketplace?
38:55 – Where do you find Seth Erickson?
39:40 – What does it mean to be Unbroken?
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Learn more about Seth Erickson at: https://www.storifyagency.com
Learn more about Think Unbroken and Pre-Order my new book: Unbroken Man. Plus, learn more about the free coaching and other mental health programs. Click here: https://linktr.ee/michaelunbroken
Discover real and practical tools and advice for how to understand and overcome childhood trauma to get out of The Vortex and become the HERO of your own story. Listen on iTunes and Spotify. https://www.ThinkUnbrokenPodcast.com
